LOL

[monk222]

Little girls, clad only in bras and underwear, pose carelessly cool, wearing sunglasses and heavy makeup, in an online photo gallery of Jours Après Lunes new clothing line. They're far from the age where they might need bras, but the "loungerie" line is meant for girls as young as 3 months.

While the French company's babywear consists of typical onesies for infants, click on the fille (girls) section of the site and find little girls dressed in lacy, frilly, silky undergarments with tousled beehive updos and mascaraed stares.

The Jours Après Lunes website says it is the first designer brand dedicated to "loungerie," calling it an "innovative" and "unexpected" brand in the current realm of teenage and children's fashion.

Some call it fashion. Others call it appalling.

"This kind of marketing does sexualize young girls, it does serve as a model that inspires very young girls to think that minimizing what they wear and revealing as much of their body as possible is appropriate, and 'fashionable' and 'cool,' and that this is the way that they should think of themselves," Paul Miller, associate professor of psychology at Arizona State University in Phoenix, wrote in an email to ABCNews.com.

-- ONTD

Such is the rich world, I guess. In the lesser quarters, it's all we can do to keep decent clothes, and there isn't much thought about paying a lot for special underwear, except perhaps as a sexual enhancement - for the adults, of course.

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Comments

[hardblue.livejournal.com]

If I had kids, I wouldn't be dressing daughters like this, but then I probably couldn't afford it. I think this is just a rich-people thing, and they are just having their kids play junior-celebrity. If it is unhealthy, I think it is part of the unhealthiness of the whole super-rich culture that has spawned.