Pyramid schemes have a disturbing beauty because of how effectively they're able to exploit our aspirations using the same simple techniques.

Want to distract somebody who is legitimately angry at the low quality of his life (long hours in the office; high cost of his educating kids; expensive health care etc)? It's easy!

Simply tell him that he too can have a shot at greatness - if only he goes a bit faster on the rat wheel. Then sit back and watch the poor bastard run like mad! ;)