Social Entrepreneurs
Jan. 27th, 2008 07:51 am♠
Another young person on a mission is Ariel Zylbersztejn, a 27-year-old Mexican who founded and runs a company called Cinepop, which projects movies onto inflatable screens and shows them free in public parks. Mr. Zylbersztejn realized that 90 percent of Mexicans can’t afford to go to movies, so he started his own business model: He sells sponsorships to companies to advertise to the thousands of viewers who come to watch the free entertainment.
Mr. Zylbersztejn works with microcredit agencies and social welfare groups to engage the families that come to his movies and help them start businesses or try other strategies to overcome poverty. Cinepop is only three years old, but already 250,000 people a year watch movies on his screens — and his goal is to take the model to Brazil, India, China and other countries.
-- Nicholas D. Kristof for The New York Times
Mr. Kristof was the one who introduced us to Kiva.org, which was about loaning money to budding entrepreneurs in the Third World. Now he discusses social entrepreneurs, idealistic people working through the system to bring real change to impoverished peoples. It is always a bit chastening to see that there are people who don't just gripe and wax cynically upon the world, but who actually go out to change it.
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Another young person on a mission is Ariel Zylbersztejn, a 27-year-old Mexican who founded and runs a company called Cinepop, which projects movies onto inflatable screens and shows them free in public parks. Mr. Zylbersztejn realized that 90 percent of Mexicans can’t afford to go to movies, so he started his own business model: He sells sponsorships to companies to advertise to the thousands of viewers who come to watch the free entertainment.
Mr. Zylbersztejn works with microcredit agencies and social welfare groups to engage the families that come to his movies and help them start businesses or try other strategies to overcome poverty. Cinepop is only three years old, but already 250,000 people a year watch movies on his screens — and his goal is to take the model to Brazil, India, China and other countries.
-- Nicholas D. Kristof for The New York Times
Mr. Kristof was the one who introduced us to Kiva.org, which was about loaning money to budding entrepreneurs in the Third World. Now he discusses social entrepreneurs, idealistic people working through the system to bring real change to impoverished peoples. It is always a bit chastening to see that there are people who don't just gripe and wax cynically upon the world, but who actually go out to change it.